date:Apr 01, 2012
opping can be made more mom-friendly. They also can participate in a Mom Along, where moms walk through a store with a Raleys executive to tell them what they think. The company uses social media such as Twitter (@RaleysMomsPanel) to send daily messages to the mom community.
Blogging provides a robust review of products that will stay online indefinitely, DeBroff says. What we have seen is that moms have hijacked the conversation away from the brand, and have taken it into their own hand