date:Apr 01, 2012
ograms are a directed reach that can be more powerful, and much less expensive, than traditional advertising, explains Stacy DeBroff, founder and CEO of Mom Central Consulting. The mom bloggers have a built-in audience that is looking for recommendations from other like-minded women.
The Walmart Moms program, which includes 20 mom bloggers, was created as a way to represent the voice of all moms, and to have them share with readers the same challenges moms across the country facefrom jug