Dunkin’ to focus on expansion, one-to-one marketing
date:Jan 15, 2014
One theme for this year will be strengthening worldwide awareness through global branding initiatives.

That will come through social media, he said.

People will be able to sign up for the Dunkin Donuts program at www.ddperks.com/retail. Participants will receive five points for every dollar they spend. They will receive a free beverage on their birthday and when they reach 200 points.

So it really drives people to our beverages, but what it also does, between that and our app, it gives us all
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