date:Apr 01, 2012
rticularly the cola companies do not pass on the benefit to the consumers. The soft drink companies have not reduced their prices even when the sugar prices were almost flat from last year to this year. Thus the benefit has not been transferred to the consumers and the millers too are in loss as they are unable to cover their cost of production (currently the ex-mill price is Rs 26.5).The millers lose around Rs 2-3 behind per kg of sugar.
The sugar mills must be able to cover their production c