date:Dec 18, 2013
od effect pack, emphasising the brands heritage of smoking over wood and underlining the natural methods used in the product range.
These wood-effect packs also increase the brands on-shelf presence the previous light-coloured designs small font and lighter colours meant it lacked impact. The large window through the cardboard outer showcases the product itself.
The brands new marque, in the top left corner of the pack also emphasises its Scottish provenance, naming the town of Arbroath, whe