Kraft’s gay pride Oreo connects well with ‘neglected rainbow market’
date:Jul 05, 2012
ively supported the firms stance, althoughthere was plenty of negative responses, including threats to boycott the brand.

New trend on the block?

Incles said that it is unlikely social messages and stances such as this will become common among the food industry.

I dont see pressure on food companies to do this. Logic tells me this will be few and far between,he said.

I cant really envisage a future where all companies will be outwardly expressing views on social and political issues that are
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