date:Jul 05, 2012
e move as agood piece of targeted marketing, particularly considering the use of Facebook to communicate this message.
Matthew Incles, market intelligence manager at Leatherhead Food Research, agreed that the medium of choice to voice its social message in support of Gay Pride was very apt.
As a medium its incredible powerful and the right one to use in this example,Incles said.
A policy statement like this made on a company website would sound quite clumsy, but Facebook lends itself nicely t