Kraft’s gay pride Oreo connects well with ‘neglected rainbow market’
date:Jul 05, 2012
The Kraft Foods-owned Oreo uploaded a Facebook image of a cookie filled with six rainbow-coloured layers of frosting on its fan page on June 25 with the tagline June 25: Pride and an adjoining comment Proudly support love!The post generated over 150,000 likes and more than 20,000 comments by the afternoon of its upload.

Speaking to BakeryandSnacks.com, Dr Richard George,chair and professor of Food Marketing at the Haub School of Business, Saint Josephs University in Philadelphia, described th
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