eat, the walls tend to collapse, creating the famous Snap, crackle and pop sounds.
Rice Krispies cereal is widely known and popular with a long advertising history, with the elfin cartoon characters Snap, Crackle, and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement. Rice Krispies are also an important ingredient in Rice Krispies treats made by combining the cereal with melted marshmallows.