date:Mar 31, 2012
A survey found 72% of Chinese consumers are trying to avoid drinks with artificial ingredients and 75% wanting to buy drinks with natural ingredients, creating an opportunity for beverage makers.
Tan Heng Hong, senior research analyst at Mintel, told FoodNavigator-Asia that Chinese consumers are becoming more health conscious, with drink ingredient fussiness a novelty on a novelty.
The survey revealed that 50% of consumers consider carbonated soft drinks as just a treat, with 67% of carbonate