PepsiCo’s Indian growth scheme must consider localised differences: Analyst
date:Jul 03, 2012
alai, senior company analyst at Euromonitor International, told BakeryandSnacks.com that firm has shownincreased urgency and aggression in terms of product development and innovation,in Indias snacks market.

This sector has a very dynamic growth rate to exploit with an enhanced portfolio,Szalai said.

However, she detailed that if PepsiCo is to secure solid, increased market traction, it needs to remain sensitive to localised differences in demand.

New and local competition

PepsiCo eats up th
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