date:May 08, 2012
The market research organization said in its report, Ice Cream and Frozen Desserts in the US, that increasingly Americans are looking for affordable indulgences, as they have become weary of ongoing economic pessimism.
Although there are pockets of high activity, the US market for ice cream and frozen desserts is mature, the market researcher said, with 92% of US households purchasing these products. But there may still be room for the category to grow, and Packaged Facts predicts that it could