date:May 08, 2012
This announcement comes after the Swiss company Dow Wolff Cellulosics applied to the FSA for the approval to market methylcellulose. The company plans to include methylcellulose in ice cream, flavored milk drinks, cold desserts, smoothie-type drinks, yogurts and yogurt drinks.
According to company, methylcellulose functions as a dietary fiber to promote a sense of fullness or satiety.
Methylcellulose, which is produced from plant material, is approved as a food additive in the European Union as