date:Jun 22, 2012
ident of Mars Chocolate UK, said:Fairtrade is an organisation that has a great impact on the ground in West Africa and partnering with them is another step towards our 2020 goal of 100% certified sustainable.
This month, Mars announced that it had purchased 10% of its total cocoa supply as certified sustainable. It said that it was on course to exceed its 20% target for this year.
In the first year of Maltesers going Fairtrade, Mars will buy around 5,000 metric tonnes of Fairtrade cocoa.