date:Jun 22, 2012
a wider portfolio of products to address trends,Szalai said.
Wider portfolio
Through its deal with Mengniu, which involves an investment of DKK 1.7bn ($290m, 230m), Arla will gain access to additional sales and distribution channels increasing its Chinese market offering from milk powder to a wider range of dairy products.
Arla expects Chinese turnover to increase five-fold as a result of the agreement which will also see it hold an approximate 6% interest in the company.
Arla is building