date:Jun 22, 2012
and the company sees sports nutrition as a market that is in need of product innovation in several key areas, namely immune and gut health, according to Michael Bush, VP of business development at Ganeden Biotech.
Common understanding has it that exercise can suppress the bodys immune response in both elite athletes and weekend warriors. There are also reports that nutritional supplementation with products containing large quantities of protein may cause gastrointestinal distress.
Consumer dem