Has ‘all-natural’ become too risky a claim?
date:Jun 19, 2012
e rather subjective, as the ongoing wave of class actions would testify.

So whats the alternative?

A poll conducted by this websitelate last year found that nearly two-thirds of readers would like the FDA to come up with a formal definition of natural, but I think the regulatory minefield it would open up makes that unlikely, with modified starches, high fructose corn syrup and GMOs among the many prime candidates for debate.

Instead, I foresee more specific claims like no artificial colors o
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