date:Jun 19, 2012
DA has not established a formal definition for the term natural, however the agency has not objected to the use of the term on food labels provided it is used in a manner that is truthful and not misleading and the product does not contain added color, artificial flavors, or synthetic substances. Use of the term natural is not permitted in the ingredient list, with the exception of the phrase natural flavorings.
All clear then? Er, not really.
Truthful and not misleading has turned out to b