Has ‘all-natural’ become too risky a claim?
date:Jun 19, 2012
o reasonable consumer would be misled by the presence of these ingredients in a product labeled all-natural even though a (presumably unreasonable) consumer thought strongly enough the other way to take the issue to court.

Could you clarify, FDA?

The FDA has been stubbornly evasive on the issue. It doesnt have a definition of what naturalis, just what itisnt. Ive asked repeatedly whether a clearer definition might be on the cards, given the multiple legal challenges, but the answer remains:

F
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