date:May 07, 2012
So, how big is the opportunity for foreign drinks firms in China? And, are people getting a bit too over-excited by the lure of the East?
At a debate hosted by the Worshipful Company of Distillers in London last night, the tone was predominantly optimistic. Three of the four speakers bombarded guests with a variety of stats, illustrating the potential rewards.
A selection of these show the monumental shifts occurring in China: the population consists of 1.1bn people of legal drinking; 430m Chi