date:May 07, 2012
niche markets and anticipate the competition. It allows the incorporation of the consumer in the early stages of the design of new product concepts.
Identity and authenticity
Leading the trends will be what the researchers termed:Food telling, food with a message.Reflecting consumers need for transparent, attractive, accessible information, it will connect the consumer to what he or she consumes, and at the same time provides the food items themselves with greater identity and authenticity.