date:Mar 14, 2012
ayer in the European ice cream market and allow it to better compete with market leader, Unilever.
Ice cream manufacturers can only compete with Unilever if they are on a big scale, he said.
Also in December 2011, RR forged a deal with Kraft Foods to market a range of premium ice cream products including the Toblerone and Milka brands.
Earlier in the year, RR acquired Pilpa, the ice cream division of French firm Maison Boncolac for about 17.65M plus stock options valued at a further 9M.
RR makes