date:Jun 16, 2012
as until an established customer following has been created at national level, entering into the CPG category will be extremely difficult.
Cliff Burrows, president of Starbucks America said, that the La Boulange buy has created a hybrid business model.
This means that production capacity has been acquired and Starbucks will be leveraging outside suppliers to combine in-house capabilities and external production expertise, Burrows said.
Starbucks is positive the move holds many short-term and