date:Jun 16, 2012
The Starbucks Coffee Company acquired US bakery firm Bay Bread and its La Boulange brand for US$100m at the beginning of June.
The coffee titan said its initial priority was to move the French bakery brand into Starbucks stores across the US and then expand La Boulange Cafs. However it detailed its future aim would be to shift the brand into the CPG arena in US retail outlets.
Elizabeth Friend, consumer foodservice industry analyst at Euromonitor, said however that this shift is a long way off