King Arthur introduces self-rising flour
date:Jun 15, 2012
Bakers, especially southern bakers, have been adamant in their requests for us to add self-rising flour to our line, said Tom Payne, marketing director for King Arthur Flour. After careful formulation and extensive testing, the flour has launched to rave reviews.
Self-rising flour may be used in any recipe calling for it or in most recipes that call for all-purpose flour and baking powder, the company said.
King Arthur Self-Rising Flour is available on-line at kingarthurflour.com and in select g
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