date:Jun 15, 2012
McCains aggressive behaviour appears to be a consequence of a pricing competition triggered by a deal between Coles and McCains competitor Simplot. Coles recentlypledgedto source its entire private-label frozen vegetable products from local produce that would be packed by Simplot Australia factories.
Excluding supermarket private labels, the Australian frozen food processing market is shared predominantly between Simplot and McCain. The Simplot-Coles private-label deal is forcing McCain to cut c