Starbucks deepening disciplines around innovation
date:Jun 14, 2012
ple, Mr. Alstead said the company has high expectations for Starbucks Refreshers, beverages that combine fruit juice and green coffee extract. Starbucks Refreshers will launch this summer in the United States and select global markets.
It is a product that is at the core of what we do because it is a green coffee-based product, but it tastes nothing like the coffee experience anyone would have had historically, he said. It is centered very closely at the refreshment category a huge opportunity
2/4 next page prev page home page last page
go back |  refresh |  WAP home |  Web page version  | login
04/21 02:17