date:May 21, 2013
cycle, but in many cases, they don't. This study will explore the intricacies of household decisions on recycling and identify actions that could drive long-term consumer behavior change.
Supported by CCE's Recycle for the Future campaign, the researchers will observe ten households in both Great Britain and France over a six-month period to explore the dynamics that drive waste disposal and recycling in the home. Together with the participants, they will also explore solutions that could influ