date:May 21, 2013
The study will seek to understand why recycling rates are so low, despite people expressing strong beliefs towards environmental behaviors.
Research shows that 75% of French and 76% of British consumers claim to 'always' recycle plastic bottles at home, and over 63% across both countries view recycling as 'a moral and environmental duty'. However, actual at-home recycling rates do not reflect these intentions with only half of all plastic bottles currently collected for recycling, revealing a s