Bright Food Group acquired British breakfast cereal company Weetabix.
date:May 05, 2012
t Food's first successful transaction since buying 75% stake in Australian food company Manassen Foods for $556m.
Weetabix was bought by Lion Capital in 2003 for 642m and is the second largest manufacturer of breakfast cereals and cereal bars in the UK, holding a 7% share of the country's total cereals market.
Headquartered in Kettering, UK, the company has presence in around 80 countries around the world including North America, South Africa, Germany and Spain and owns other brands such as Alpe
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