date:May 05, 2012
arly half its 6.5bn profits last year came from emerging markets, with Africa playing a key role.
But big-name companies have faced criticism for their aggressive marketing strategies in developing countries. For years, Nestl faced years of boycotts over the way it marketed formula milk.
Some critics also accuse the multinationals of stifling local industry, although business in much of Africa remains costly due to huge infrastructure deficits.
Nevertheless, behind the continent's growing prospe