Coca-Cola and Nestlé target new markets in Africa
date:May 05, 2012
mer through a tiny chute in a heavily barred front window. Nobody uses computers or anything like that here. You just have to know in your head what people want to buy.
As soon as she makes sales of more than 150, she heads out of the neighbourhood to deposit the money for safekeeping.
Crime is a reality here, she said with a shrug.
Employing dozens of these unconventional mobile salespeople has helped Nestl more than double the number of outlets selling its products within a year. Meanwhile, ne
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