BPI employees launch social media campaign to spread ‘beef is beef’ message
date:Apr 28, 2012
extracted using heat and a centrifuge. On average, LFTB is about 95% lean beef and is combined with other ground beef for use in products like hamburgers.
Plant employee Travis Derochie, who came up with the initial idea of a social media campaign, said:The messaging we want to get out is this could happen to anybody.
Access the employees' Facebook group byclicking here.

12/28 12:29