BPI employees launch social media campaign to spread ‘beef is beef’ message
date:Apr 28, 2012
to recognize that messages arent carried the way they used to be. Social media means that messages are carried so rapidly.
Critics of the ingredient have raised concerns about its safety, mainly due to treatment with ammonia hydroxide to kill bacteria, although the treatment has been approved for use for decades. Many also find the idea of the ingredient unappetizing, even comparing it to dog food but the BPI employees are determined to spread the message that LFTB is made from beef trimmings,
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