Potent anti-inflammatory from olive juice bids for functional food and beverage fame
date:Apr 28, 2012
Hidrox, which comes in powder or liquid form and is rich in free-radical-busting polyphenol hydroxytyrosol, is well-suited to food and beverage applications as it is heat stable.
It is also cost effective as it does not need to be used in large amounts, said CreAgri director of communications Paolo Pontoniere.
Pontoniere was speaking to NutraIngredients-USA after CreAgri struck a deal with leading multi-level-marketing firm Cosway to use Hidrox in a new line of dietary supplements that will debu
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