date:Jun 08, 2012
Brand frozen vegetables would be sourced from Simplot in Tasmania.
Similar announcements have also been made in dairy with Coles Brand cheese now 100% Australian made following new supply contracts with Bega Cheese.
The move towards locally grown produce is aimed at providing Coles with a point-of-difference in marketing against the Woolworths fresh food message. Coles is also seeking to draw more customers away from local farmers markets and independent supermarkets such as IGA