Kraft highlights ‘robust development pipeline’ as bosses prepare to split firm in two
date:Jun 07, 2012
lready delivered more than 70 new products in the past year,she added.

Research and development is the fuel for our growth engine.We're blending sharp consumer insights with advanced technologies to develop dozens of innovative new products that people want.

This is the recipe that delivered a higher rate of revenue from new products last year than at any time in recent memory.

Oreo green tea, wholegrain biscuits, Lacta chocolate

Kraft, which recently launched a new open innovation website,
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