date:Mar 22, 2013
Wine consumers in the US are mainly driven towards Oregon wines because of their handcrafted qualities, according to a research conducted by Linfield College in partnership with Oregon Wine Board and the Willamette Valley Wineries Association.
The research, carried out by Linfield College professor Sharon Wagner, considered perceptions of over 1,000 consumers and over 300 wine distributors and buyers about the Oregon wines.
Wagner said, Findings showed that U.S. consumers view Oregon wines as