date:Mar 22, 2013
programs that are willing to go beyond the traditional advertising buy, according to Jackie Woodward, MillerCoors vice president of marketing connections.
Were continuously looking for ways to engage legal-drinking-age consumers in ways that will break through and help our brands stand apart from the competition, said Woodward. The team at Turner has done a great job in recent years of identifying opportunities for greater integration. With this expansion of our partnership, theyve demonstrated