date:Mar 22, 2013
ia agency Initiative was responsible for negotiating the deal on behalf of MillerCoors.
Starting this month and going throughout the year, MillerCoors brands will appear in many of TBS and TNTs most popular original series through responsible product integration and set dressing. Through this category-exclusive arrangement, writers for TBS and TNT originals now have access to incorporate a MillerCoors product wherever it makes sense to incorporate a beer, neons, barware, tap-handles and even tr