date:Mar 19, 2013
otal vodka sales in the US, there is a high scope for the growth of flavored vodka in the UK.
In the UK, flavoured vodka is worth 88m in the on-trade and 28m in the off-trade and the launch of Smirnoff Espresso is set to attract a wider audience into the segment by offering new and existing Smirnoff consumers an inventive twist on their usual spirit and mixer combination, O'Shea added.
The new variant will also inspire consumers to try something different and experiment with flavours.
To supp