date:Mar 19, 2013
Diageo, a London-based multinational alcoholic beverages company, is all set to introduce a new flavored vodka - Espresso Smirnoff - in April 2013 to attract consumers looking for variety and to increase sales in the flavored vodka category.
The coffee flavored vodka is a blend of Smirnoff Red and espresso coffee. It aims to help alcohol outlets and retailers increase their vodka sales.
Diageo Smirnoff Western Europe marketing manager Karen O'Shea said since flavored vodka account for 18% of t