date:Mar 18, 2013
sed to make whiskey. The new design also features an image of the distillery, water wheel and the year the whiskey was founded 1757.
To support the launch, the company has also given the brand its first US marketing push since launch through a 360-degree campaign for St Patrick's Holiday. The campaign features print and digital executions, OOH creative and on-premise events showcasing the Ireland-produced whiskey's availability in the US.
Beam world whiskeys marketing director Bob Gorman said