New iced tea concepts unlock ‘untapped’ RTD potential – Döhler
date:Jun 05, 2012
claimed on labelling.


Premium indulgence was also possible by combining tea infusions made from high quality tea leaves (Ceylon, Darjeeling, etc.) with natural fruit juice and reduced sugar, the company said.


This premium concept appeals in particular to iced tea drinkers who are looking for natural refreshment with the authentic taste of tea, Dhler added.
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