New iced tea concepts unlock ‘untapped’ RTD potential – Döhler
date:Jun 05, 2012
emain popular, Dhler said, it added that these products often lacked the characteristic tea taste, where strong tea infusions could lend them an authentic note.


For instance, Dhler said that a brewed iced tea concept replacing tea extracts with strong tea infusions would allow advertisements to claim made with directly brewed tea.


Brewed ice teas stand out on account of their natural appearance and authentic taste profile, clearly distinguishing themselves from existing classic iced teas o
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