date:Feb 25, 2013
nd the middle income groups contribute the most with 44% and 36.3% respectively.
Consumers educated up to the upper secondary level form 27% of the market even as those with pre-primary level education hold the least at 1%.
People aged over 55 years hold over 37% among various age groups, while early young adults aged between 16 and 24 contribute the least at over 8%.
The share of female-male consumers is 51%-49%, while that of urban and rural population is 60%-40%.
Over 86% of the market is