R&R Ice Cream acquires frozen yogurt brand yoomoo
date:Jan 16, 2013
out the UK.

The yoomoo brand complements RR's leading brands including Kelly's of Cornwall, Fab and Skinny Cow.

RR marketing director Phil Griffin said, yoomoo has achieved an impressive rise within the frozen yogurt sector and we look forward to maximising the potential of the brand through using the resource and experience of RR to build on the brands success.

RR plans to invest in the yoomoo brand with 2m above the line planned for 2013, as part of its efforts to increase the awareness and
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01/09 03:18