date:May 31, 2012
e their oat-baased products more of an oat taste.
Asked about orders and geographies showing interest in the ingredient, Peters pointed to a protein bar launch in Sweden by a company called Alkagreens, and denied Biovelop faced a challenge selling Proatein on a protein-rich basis, given consumer connecting oats with heart health.
High consumer trust
Peters said:Consumers recognize the heart health benefits of oats, their ability to provide sustained energy and their contribution to weight man