date:2012-09-11~2012-09-13
growing trend in Hong Kong and consumer preferences are moving from fresh meat toward chilled/frozen meat, which is perceived as being safer and more hygienic. Consumers busy lifestyles and demand for convenience food are also a driving force for this trend with daily food shopping becoming less common.*
*According to Hong Kong Food Market Trends 2007 Report.
Frozen Food Asia in Hong Kong = Powerful Opportunity
Frozen Food Asia takes place alongside Asian Seafood Exposition