date:Feb 28, 2012
of difference for consumers.
In addition to (1) the contour shape and (2) improving packaging quality, Baldry said that CCE was also focused on (3) reducing theabsolute useof packaging: taking weight out of cans and bottles.
Indeed as we have done with our immediate consumption products, removing trays and going into a single shrink-wrap. All of those opportunities are where we are focusing today around packaging. And there will be developments that come in all those three areas that I have just